Marketing, growth, and entrepreneurship newsletters have large, engaged audiences — but face more competition for sponsorship dollars. Here's where rates land in 2026 and how to maximize them.
| Placement Type | CPM Range | Best For | Notes |
|---|---|---|---|
| Primary Placement | $30–$50 | Established marketing newsletters | 10k+ subscribers, 30%+ open rate |
| Secondary Placement | $15–$30 | All size newsletters | 2nd/3rd slot, lower visibility |
| Dedicated Send | $40–$60 | Newsletters with high trust | Full email = sponsor, uncommon in niche |
| Small Newsletter (<5k) | $22–$35 | Niche sub-verticals | Performance marketers, DTC founders |
| Programmatic | $10–$22 | Network buys | Volume play, lower intent |
Marketing newsletters command $22–$50 CPM — lower than finance or SaaS, but with one major advantage: audience scale. The largest marketing newsletters have millions of subscribers, making even a $30 CPM extremely attractive to brands seeking reach.
The lower CPM reflects a more competitive sponsorship market and an audience that's more mixed in terms of purchasing authority. That said, marketing newsletters serving specific sub-niches — growth hackers, performance marketers, DTC founders — command rates toward the upper end of this range.
The best strategy: segment your audience data to show brands why your readers are different from "another marketing newsletter." Specific job titles, company sizes, ad spend, or revenue levels shift the CPM conversation from $25 to $45+.
Browse 200+ vetted brands actively sponsoring marketing newsletters right now. Filter by budget signal, niche, and timing score.