What sponsors actually pay per 1,000 opens — broken down by niche, audience type, and placement. Use the earnings calculators to price your next sponsorship.
| Niche | CPM Range | Avg CPM | Typical Open Rate | Best For | |
|---|---|---|---|---|---|
| 💰 Finance | $80–$180 | $130 | 40% | Investment platforms, fintech, trading tools | Details → |
| 🏥 Health | $60–$150 | $100 | 38% | Health tech, supplements, medical devices | Details → |
| 💻 SaaS | $50–$120 | $80 | 35% | Dev tools, B2B SaaS, startup ecosystem | Details → |
| 📣 Marketing | $22–$50 | $36 | 30% | Marketing tools, courses, growth software | Details → |
| 📰 General | $25–$50 | $35 | 28% | Consumer brands, ecommerce, broad reach | Details → |
These CPM benchmarks reflect direct newsletter sponsorship rates as of April 2026 — what brands actually pay per 1,000 opens (not subscribers, not impressions). Rates are sourced from marketplace data (Paved, Admailr), independent creator surveys, and intelligence platforms tracking live sponsorship activity.
CPM is calculated on opens, not subscribers. A newsletter with 10,000 subscribers and 35% open rate has 3,500 effective opens per send — this is the denominator brands use when calculating CPM. Rates represent primary/first placement in a regular send; dedicated sends and secondary placements command different rates.
Data currency: Newsletter CPM rates fluctuate with market conditions. Finance and SaaS CPMs have trended upward through 2025–2026 as brand budgets shifted from social to owned-channel email. These figures represent the current mid-market range, not outliers.
Browse 200+ vetted brands with verified budget signals actively buying newsletter placements. Filter by niche, budget tier, and open rate requirements.