Health and wellness newsletters reach an audience that actively spends on their wellbeing. From consumer health products to medical professional audiences, CPMs reflect strong purchase intent.
| Placement Type | CPM Range | Best For | Notes |
|---|---|---|---|
| Clinical/Professional | $100–$150 | Physicians, nurses, allied health | Highest CPM in health niche |
| Consumer Health | $60–$100 | Health-conscious consumers | Supplements, fitness, wellness apps |
| Dedicated Send | $90–$160 | Established health newsletters | Full email = sponsor, premium placement |
| Small Newsletter (<5k) | $60–$90 | Niche health conditions | Patient/caregiver audiences |
| Programmatic | $25–$55 | Network buys | Scale over specificity |
Health newsletters span a wide CPM range — $60–$150 — depending on whether you're reaching general wellness consumers or healthcare professionals. Clinical/professional medical newsletters command the highest rates; consumer health and fitness newsletters sit at the lower end.
The strong demand comes from a booming health sector: telehealth, GLP-1 pharmaceuticals, wearables, supplements, and health tech are all competing aggressively for health-conscious audiences. GLP-1-adjacent brands in particular have shown willingness to pay well above average CPMs through 2025–2026.
Audience specificity matters most here. A newsletter reaching registered nurses commands 2–3× more than a general "healthy living" audience. Professionals, patients with specific conditions, and high-income wellness consumers are the highest-value segments.
Browse 200+ vetted brands actively sponsoring health newsletters right now. Filter by budget signal, niche, and timing score.