Finance and investing newsletters command the highest CPMs in the newsletter industry. Brands pay premium rates to reach high-income readers who act on financial recommendations.
| Placement Type | CPM Range | Best For | Notes |
|---|---|---|---|
| Primary Placement | $100–$180 | Established finance newsletters | Proven audience, first sponsor slot |
| Secondary Placement | $50–$90 | All size newsletters | 2nd sponsor slot, lower visibility |
| Dedicated Send | $120–$200 | Brands with high-ticket offers | Full email = sponsor, highest engagement |
| Small Newsletter (<5k) | $80–$120 | Niche investing audiences | HNW/accredited investor lists |
| Programmatic | $30–$65 | Network buys | Lower CPM, scale play |
Finance newsletters command $80–$180 CPM — the highest of any newsletter niche — for one reason: the audience has money and spends it. Readers of investing newsletters are typically high earners, actively managing portfolios, and looking for products that help them do that better.
Brands paying top rates include investment platforms, trading apps, fintech tools, tax software, and alternative investment platforms. The conversion economics work: a $150 CPM is easily justified when a single conversion is worth thousands in LTV.
The upper end ($150–$180) applies to newsletters with verified high-net-worth audiences, well-known authors, or a demonstrated conversion track record. New newsletters in this niche should anchor at $80–$100 and increase with proof of performance.
Browse 200+ vetted brands actively sponsoring finance newsletters right now. Filter by budget signal, niche, and timing score.